About us

Anita Siassios

Managing Director

Anita’s journey in Customer Experience (CX) stems from her childhood. Growing up in a small family business in the 70’s & 80’s in Melbourne Australia, she quickly learned from her father that the only way they could prosper was to serve their customers in a personalised and genuine way. A philosophy that Anita has carried throughout her career and experience, you get a great sense of this when you meet Anita.

A highly respected and certified Experience leader and certified professional coach by the World Coaching Institution and  Australia’s First Experience Economy Certified Practitioner.

Anita has over 30 years’ experience working for Fortune’s top 20 multinational organisations such as ANZ Banking Group, National Australia Bank,  Commonwealth Bank & Colonial First State. Anita started her career at the ANZ Banking Group in the world of customer service for over a decade, before spending the next 20 years implementing Customer Experience Improvement programs across the Asia Pacific countries of India, China, Philippines and Fiji.

In 2018, Anita’s entrepreneurial mindset kicked in when she observed there was a gap in the CX capability of professionals and organisations and  founded ManagingCX.   She was the first Australian leader to deliver the CXPA (Customer Experience Professionals Association) authorised training in Australia with Lynn Hunsaker, CCXP – one of the world’s great CX thought leaders. Soon after,  Anita’s authenticity and inclusive ways of working led her to international consulting and speaking at various events, she garnered assignments in private and government organisations in Saudi Arabia, Amsterdam and USA in the Health, Utilities and Education such as the Hague Hotel School of Management.

Anita is well known for her expertise and passion in building communities. She is the founder of the award-winning, non-profit CXPA (Customer Experience Professionals Association) Melbourne Network where she has spearheaded CX in Australia that led to her receiving the 2018 Customer Experience Professional Association Extra Mile Award (CXPA) and CXPA Best Network Award.

Anita’s significant contribution to the CXPA has continued throughout the years through the co-design and delivery of the Emerging CX Leader Award and the development of the CX in Operations Monograph accessed by over 4.5K members.  In 2021 she was the first Australian to be elected and form part of the CXPA Board of Directors.

In 2023 she has been nominated for Customer Centricity World Series 2023 Customer Experience Professional of the Year award.

In addition, her peripheral vision, research and experience in Privacy and Cyber Security led to her establishing the Australian Women in Cyber Security (WiCyS) Affiliate in 2020 – a non-profit association dedicated to advancing, recruiting, and promoting women in the field of Cyber Security. In 2021 and 2022 Anita was recognised by  Australian Women in Security for the Best Volunteer Award Finalist and in 2023 she was elected  as co-chair of the International Privacy Professional Association. (IAPP) Melbourne Chapter.

Volunteering and helping communities thrive is core to Anita’s values where she is an active  member of the  Cabrini Patient and Consumer committee,  Portsea Life Saving Club Member Engagement, ANZ Bank Retired Officers Club,  Embroidery Guild Member Exhibition committees.

A deep thirst for learning and research, Anita is a member of the distinguished International Golden Key Honour Society, holds a Masters in the subjects of Marketing, Consumer Behaviour, and Organisational Change and has a bachelor’s degree in Information Systems and Technology (Honours).